Campaign launch kit
The proposal will connect the approved key visual to a bounded campaign package—without turning the engagement into an unlimited-design queue or hiding open assumptions.
Objective
Audience, campaign promise, launch goal and the single action the communication should drive.
Deliverables
Number of posts, agreed channel sizes, captions, CTA/link handoff and any motion or story adaptations.
Process
Truth lock, direction approval, production sequence, consolidated review rounds and final release QA.
Timeline
Delivery milestones, client response windows and dependencies such as logos, form access and approvals.
Investment
One package price tied to the agreed outcome and complexity. To be discussed before this page becomes client-facing.
Boundaries
Revision limit, excluded production, rights ownership, pass-through costs and what triggers a scope change.